About

About us

Meet our team

HOW WE SCALE BUSINESSES

Our mission is simple: to help small businesses level up and become successful, mid-sized enterprises. We do this by delivering clear, practical financial insights that you can act on straight away.

Many small businesses hit roadblocks when trying to grow. They often lack the right financial support, have clunky processes, or simply don’t have access to high-quality financial advice. That’s where we come in.

With our Virtual CFO services, we handle your entire finance function—from low-level bookkeeping right through to high-level CFO Advisory. We’re here to provide strategic accounting, dynamic reporting, and personalised coaching, so you always have the support and insight you need to make informed decisions.

We’ve helped countless businesses improve their operations, achieve financial clarity, and reach new levels of growth—all without the expense of hiring a full-time CFO.

Now, we’re ready to partner with more businesses on the path to growth. So, are you ready to elevate your business with a trusted financial partner by your side?

The SimFin 10x Growth System



The CFO-Led Value Engine (Simple Version)

We help you grow profit and business value—fast. Our system is clear and easy to follow.

1) Review & Clean-up
We fix the books, check the last two years, and set a 13-week cash plan. You’ll know exactly where the money is and what to do next.

2) Risk Check
We look for problems that hurt value: structure, team, cashflow, and profit leaks. You get a short list of the biggest risks and quick steps to fix them.

3) Plan & KPIs
We set your 1-, 3-, and 5-year goals. We choose a few simple KPIs (the numbers that matter) to hit those goals.

4) Monthly Checks
Each month we run a short CFO meeting with a clear report and forecast. You see what worked, what didn’t, and what to do before next month.

5) Lift Value
We build steady income (contracts/recurring), speed up cash coming in, write simple SOPs, and train a second-in-command so the business runs without you. If you want to sell one day, you’ll be buyer-ready.

Always-On Support CFO Advice, Financial Control, and Bookkeeping—so you grow faster without cash stress. Business improvement is constantly aligned to strategy, and we teach you what works.

Our Vision

Our vision is to empower small businesses with the financial tools and expertise they need to thrive in today's competitive market, and grow into medium businesses.

Our Mission

Our mission is to provide financial solutions that are easily understood by business owners, and build trusting relationships with owners to promote growth efficiently and with less stress.

Our Strengths

As trusted advisors, we take pride in our ability to understand the challenges faced by growing businesses and develop tailored strategies that address their specific needs. We pride ourselves on going over and above!